The SST has some all time ads.
Sex sells.
The feminist magazine Broadsheet had a page called Hogwash that featured New Zealand's .... print examples:
November 1975: a girl smiles at her dentist and says, "he says my teeth are so good, I can be his receptionist when I grow up".
September 1976: the Chef's Takeaways asks, "Wife a bad cook? Eat out with us and keep her as a pet!"
October 1977: a company looking for a bookkeeper advertises for a woman - or person.
March 1978: Thai Airways tells its customers, "the only wide bodies we have in service are our DC10s".
And, in September of that same year, Wellington company Colenso says it is looking for a "foxy lady... who doesn't mind being hounded by 3 jolly good sports... we'll really make it worth your while being caught".
In January 1977, to Topaz cigarettes said freedom was "making it in a man's world".
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